AMB: LOCAL TRADITION,
GLOBAL TECHNOLOGY
AMB Elettronic was born in 1994 from an intuition of a group of friends who saw an opportunity to make a tool that could modernize the game of soccer. Until that time, in fact, player substitutions were signaled with numbered cards that did not provide adequate visibility and became almost unusable in unfavorable weather conditions.
THE IDEA.
AMB Elettronic was born in 1994 from an intuition of a group of friends who saw an opportunity to make a tool that could modernize the game of soccer. Until that time, in fact, player substitutions were signaled with numbered cards that did not provide adequate visibility and became almost unusable in unfavorable weather conditions.
THE BEGINNINGS.
Bringing this revolution to life was the design of the first electronic table named Delta F, handcrafted by Ermanno and Luca Brunelli together with Gilberto Maestri and presented to UEFA in the form of a prototype. An idea promoted by the board of the organization and officially adopted for the finals of continental competitions in the 1994/1995 season with the first three examples.
DEBUTES.
Delta F's first official debut took place at the Parc des Princes stadium in Paris on May 10, 1995 at the final match of the Cup Winners' Cup, won by Real Zaragoza over Arsenal. This was followed by the UEFA Cup return final between Juventus and Parma on May 17 and finally the prestigious Champions League match between Ajax and Milan played on May 24 in Vienna.
EXPANSION.
Since then, AMB Elettronic has become official supplier company for UEFA, FIFA and for hundreds of national federations and leagues of all levels around the world. The first appearance of the Delta F table in a national representative competition dates back to the 1996 European Championship, while the debut at the FIFA World Cup came in 1998.
THE FORMULA.
In a short time, our company has established itself as a leader in the production of substitution boards for soccer thanks to a recipe that is as simple on the surface as it is complicated to replicate: listening to customers, attention to detail, careful selection of materials and electronic components, and continuous research. The product range in AMB Elettronic's catalog embraces models of different sizes and varying complexity, but all united by the qualities that our designers considered essential from the beginning. High visibility, efficiency, light weight, durability and ease of use.
RESULTS.
Today our products are used in 180 countries, at all levels and in all kinds of settings: from the intense frost of northern Europe to the scorching heat of the Arabian Peninsula, from competitions that draw hundreds of millions of viewers in front of the TVs to the youth leagues where the champions of the future grow up, including the coveted women's soccer. But it's not just soccer: we have also been proud suppliers to rugby's Six Nations Championship since 2000, and all the major leagues have adopted our electronic tables.
THE VISION.
The story of AMB Elettronic is above all a family story, with Ermanno Brunelli and his son Luca working side by side to continue to innovate and come up with cutting-edge solutions to help make soccer the most beautiful game in the world.
